E Business

E-Business Model Evaluation of Barnesandnoble.com Individual Project Table of contents 1.Introduction - hypertext transfer protocol://www.barnesandnobleinc.com/3 1.1.Company Profile3 1.2.Expansion3 1.3.The Book Superstore3 2.Internet retail the produce of BarnesAnd grand.com4 3.BarnesandNoble.com - The Evolution and Journey5 3.1Competition5 3.2Innovation5 3.3 merchandise and strategy6 3.4Technology6 3.5Evaluation of the model6 4.Sales and harvest-time10 5.APPENDIX11 1.Introduction - http://www.barnesandnobleinc.com/ 1.1.Company Profile Barnes & Noble, Inc. is the worlds largest carryseller, operational 801 stores in 50 states (as of November 3, 2007). Barnes & Noble is USAs top bookseller station for the 4th year in a row. Barnes & Noble is also a leading book publisher. B&N has pioneered the theory of the book superstore, combining vast inventory selection in books, music, videodisk and magazines with comfortable ambiance. B&N cafés and topical anaesthetic(a) marketing programs have made their bookstores anchors in their communities and great places to look out on leisure time. Throughout the 1970s and 1980s, the company has made a number of groundbreaking moves. In 1974, Barnes & Noble was the initialborn bookseller in America to advertise on television. In 1975, the company took a bold and audacious step by becoming the first bookseller in America to discount books by offering unadulterated naked York Times bestsellers at 40% off publishers refer prices. Barnes & Noble larded on that idea by opening a 40,000-square-foot Sale Annex directly across from its flagship store. 1.2.Expansion The company began to exsert in the New York/Boston markets by opening micro discount bookstores. This business served as a laboratory that revealed undercur rents of demand, locomote Barnes & Noble t! o begin publishing its own books for sale...If you want to hope a full essay, order it on our website: BestEssayCheap.com

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