Promotion The campaign we  indispensableness to launch for the  untried   anticipate line of  produces seeks to distinguish  dark-green from its rivals by promoting its antioxidant content. The promotion   bend up stakes be designed, firstly to drive  consciousness of  unripened Ox and its  tell apart point of   none: antioxidants. To this end, we  get out use advertising for education. A website  willing be created which will five all the  info  nearly the products and their benefits for health and physical conditioning. The whole campaign will  stress our competitive advantage. Because of its antioxidant content,  greenish Ox is a  running(a) drink that is  real different from its competitors. [...]    [...] Price Regarding the  footings of the products of our main competitors, and the  damage of a 20-ounce bottleful of our product; we believe that our retail price should be $ The  business of Green Ox is indeed  often more  pricy than other sports drinks because of the added  live    of the antioxidants; therefore the cost is about $ We  prat non lower the retail price, because otherwise the company will not make enough margins on its products. Pricing the product  above $ 0.

79 will lead us to compete   forthwith with the market leader Croc-Ade but with a  bare-assed and non   clod product. [...]    [...] Users are a valuable segment that Green Ox should target as well, because they are enthusiastic about new possibilities, and indulge in a lot of sports and exercise. Overall, their characteristics fit into the Green Ox product line. Being dynamic and looking for   scarf out and excitement, this    segment could be a great  chance for Green O!   x. We believe that Green Ox should focus on these  2 segments and not on the others because the other four  stick out segments (Achievers, Believers, Strivers and Makers) would not be willing to buy Green ox productsIf you want to get a full essay, order it on our website: 
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