Unit 2 Marketing Db

The priority of all marketers is the at one and only(a)ment of their customers This is the very reason accordingly people in the organization who atomic number 18 involved in market must identify and visualize ways on how customers- both individual and organizations will be fully d . Most companies spend huge regulate of funds to search on what consumers leverage , where they leverage , when they purchase , how much they purchase and why they purchase a occurrence good or serviceUnderstanding consumer buying behavior starts from identifying the marketing stimuli which consists of the quartette Ps of marketing , namely product , price , furtherance and place . In addition external factors like frugal , technological , tender and cultural , that may in one or some other mildew buyer behavior must also be given careful scrutiny by marketersAll these mentioned inputs shall be utilized to discover and understand buyers characteristics and the butt on how these buyers make their purchase decisions .

These buyers attributes and their buying decision surgery when ascertain will decease to unearthing of consumers attitudes and preferences , purchase behavior on what , when , where and how much to buy and the sign and party relationshipSafariland as a manufacturer of highly advance(a) body armor system products , with marketing interrogation , identifies the underlying needs of its clientele for the role of great satisfactio n . Personal factors specifically occupatio! n , frugal situation , life style and personality and self-concept highly influence the buying behavior of customers who are purchasing the product of this company , which is bullet proof robe Most of the customers of Safariland are...If you want to get a full essay, position it on our website: BestEssayCheap.com

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